When we were approached about the concept, it was just that an idea for an upscale barbershop unlike anything seen in the current marketplace. A modern throwback of traditional days where barbershops meant more to a man than a quick cut. We started with names, then logo concepts and branding.

After we had the name and company structure established and found a space it was fun extending the brand into the real world in a physical form. We handled everything from signage and window decals to hang tags, menu boards, barber chairs and more.

After the barbershop was set up and established we handled everything from marketing online and off, billboards, websites, social media and even created Dapper Direct a subscription based direct to consumer extension of the brand.