Gia’s Pizza has two locations one in O’Fallon Illinois open since 2007 and one in South County off Telegraph road that opened in 2015 and plans for franchising in the near future.

The initial task was to raise awareness about Gia's other pizza sauces, aside from the conventional sweet sauce that didn't appeal to everyone. Our goal was to inform customers that they had the option to enjoy a pizza with the classic marinara sauce or explore other flavorful choices like Jalapeno or Garlic.

As we developed our campaign, we decided to visually showcase these diverse flavors in order to make them memorable yet cohesive. What began as a straightforward marketing effort eventually transformed into a complete rebranding endeavor, resulting in something truly extraordinary. Allow us to introduce a description that captures the essence of this amazing transformation.

We discovered that true brilliance is unmistakable once it's before your eyes. We generated numerous ideas, some of which leaned towards the conservative side, aligning with Gia's current marketing approach. However, we made a daring choice to venture to the opposite extreme and take a bold leap, and it resulted in a tremendous success. We are thrilled, the client is thrilled, and most importantly, the customers adore it. What more could one possibly ask for?