Here is an excerpt from a press release from the ceo:

A planned Moto convenience store at the intersection of Illinois 161 and Fullerton Road in Belleville will have all of the usual convenience store and gas station features, but it also will have a made-to-order restaurant, in-store dining and a drive-thru window for customers to get their food orders. Customized salads, specialty coffees, smoked meats and smoothies will be on the Moto restaurant menu. Belleville-based FKG Oil Co., which operates a chain of 78 convenience stores with the brand names of Moto and MotoMart in six states, hopes to begin construction on the new "upscale" store in its hometown this summer or fall. It is expected to be open late this year.

This will the first Moto store to have its own full kitchen and menu, according to Rob Forsyth, president of FKG Oil. Previously, FKG Oil has teamed with McDonald’s for a store-restaurant combination, including one at the intersection of Green Mount Road and Thouvenot Lane in Shiloh. “It’s all our own food concept,” Forsyth said of the Belleville store. The store’s kitchen is designed “to provide fresh food” to Moto customers, according to Brian Pendleton, director of real estate for FKG Oil. “That’s a real big trend in the industry right now,” Pendleton recently told Belleville’s Planning Commission. “We believe that this location will be successful with that food operation.” To prepare for the new Moto restaurants, the company has built a test kitchen at its headquarters at 721 W. Main St. That kitchen is the same size as the one that will go into new Moto stores, Forsyth said. The new Belleville store will be called Moto, which was the original name used by the company, and the MotoMart name will be phased out, Forsyth said. The City Council on Monday night is scheduled to consider final approval of the Moto site plan, which received preliminary approval from the Planning Commission. The 5,900-square-foot store is planned to be built on 5.46 acres at the northeast corner of Illinois 161 and Fullerton Road, which is adjacent to Belleville’s border with Swansea. Forsyth said the store will have a car wash and 16 gas pumps. One other company store has a drive-thru window, but that Appleton, Wisconsin, service is for all store products. For now, the Belleville drive-thru will only be for food orders. FKG Oil will close on the property after several contingencies are met, according to Forsyth. He declined to disclose the expected sales price. Forsyth said FKG Oil expects the site to be popular because of the high volume of traffic, convenient access, limited competition nearby and its proximity to neighborhoods.

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Core Identity Branding

Naming & Logo Design - Core Branding

Create corporate identity sheet / brand bible with all of the correct usages of the final logos

Tagline - Positioning statement - Supporting brand elements

Website / Social Media

Help secure the domain name and put up a splash page (coming soon)

Creating social media accounts & branding them (FB, Twitter, Instagram, Yelp, 4square, G+ - Create a social media post strategy guide and content calendar

Support Graphics

Finalize the cups, coffee cup slips, uniforms (shirts, hats) sandwich wraps and any other materials that will be used throughout the store

Assist with the signage and branding elements throughout the store

Design the to-go menu handout for food and drinks

Menu Boards

Create the various templates for the menu boards using - Navario templates, videos and static graphics - Lay out the drink and food menu board templates

Create the content strategy and publishing schedule for all of the day parts of the screens (i.e., breakfast, lunch, dinner, late night, specials, etc)

Stylize and design the various elements available to use on screens (ticker, video, animations, menu templates, URL links, etc)

Create a standard operations manual for screen sizes of the drive through and in store screens (1920x1080 1080x1920) RGB 72 dpi, etc - basically we created a manual that will serve as a design guide for assisting with new store layouts - co branding work with potential vendors / advertisers, etc

Photography & Brand Strategy

We will concept and create original content using real photos / stock photos and supply the copy

Taglines, ad copy and branding for all of the menu boards, to go menus, in store signage, out of store signage (pumps, wall boards, etc) This will include hiring a photographer to help shoot food, drinks and product shots to be used on screens and online (website - social media, etc)

We were tasked with the challenge to create some new concepts around the coolest drinks in town and below you will see some of the designs we came up with, later which several were implemented and used.