Winfields Restaurant
Written By Jimmy Sewell
When St. Louis Cardinal Hall of Fame, #15 Jim Edmonds and his business partner Mark Winfield decided to open a new restaurant in Kirkwood, I got the call to do the branding. The new restaurant would be gastropub with an open kitchen concept, and was actually moving into the former and first location of Panera Bread (St.Louis Bread Co.).
“Ideas have a short shelf life, you have to act on them before they expire.”
Featured
A strong infographic isn’t just colorful—it’s intentional.
Clarity over clutter: One core message beats ten competing ideas.
Hierarchy matters: Guide the eye from headline to takeaway.
Data integrity: Visual flair should never distort the truth.
Brand alignment: It should feel like you, not a random template.